Marketing Standards

Marketing Standards

The International Institute of Marketing Professionals (IIMP®) is an independent professional not-for-profit association that is dedicated to developing and promoting Internationally Accepted Marketing Standards™ (IAMST) for marketing practitioners. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards Board which represents G-20 countries. The IIMP® has the largest advisory network throughout the world. Currently, International Advisory Council for the Marketing Profession (IACMP) represents 192 countries, which consists of a broad cross-section of academic leaders, consultants and business professionals with extensive experience and expertise in the marketing field. Each of these council members represents a different country and able to contribute by expressing their points of view on the Generally Accepted Marketing Principles™ and Practices and contemporary marketing profession issues in their particular country or region.

The Certified Marketing Management Professionals of Canada is empowered by the International Institute of Marketing Professionals to implement the Internationally Accepted Marketing Standards and Marketing Designations within Canada.

The International Institute of Marketing Professionals is dedicated to developing and implementing the Internationally Accepted Marketing Standards that are of high-quality, practical, enforceable and comprehensive. The standards will implement best practices, polices and accountability in the field of marketing and will be used to establish integrity and ethical conduct in the marketing profession. By providing credibility to the marketing practices, interactions and transactions with clients within business-to-business and/or business-to-consumer marketing environments will be facilitated. The adoption of Internationally Accepted Marketing Standards will distinguish the marketing field from other disciplines and the standards will provide a framework and reference for training programs and marketing designations.

The Internationally Accepted Marketing Standards will have the following objectives:
1. The Internationally Accepted Marketing Standards will be based upon generally accepted marketing principles and practices.
2. The standards will strive to implement best practices, best tools, polices and accountability in the field of marketing, in order to be used by marketing practitioners.
3. The adoption of Internationally Accepted Marketing Standards will distinguish the marketing field from other disciplines.
4. The standards will provide a framework and reference for training programs and marketing designations.
5. Such standards will be used in order to establish integrity and ethical conduct in the marketing profession and aid in separating marketing practitioners from any unethical behaviour performed by other entities whom have not adopted such standards.

 

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